The public is clear: we want plant based

When asked what kind of objectives the government should pursue, the Dutch population appears to have a higher ambition than the government itself. Where the government regularly refers to the guidelines from our Voedingscentrum (50% animal, 50% vegetable target) voters want on average almost 60% vegetable and 40% animal protein by 2025.

Meat and dairy probably won't disappear from our menu completely. But the climate crisis is high on the agenda. And with this research in mind we can state it with certainty: plant based will become the standard. Major retailers are already fully following this trend. For example, IKEA introduced the plant ball in 2020. This new Swedish ball is made from pea protein, oats, potato, onion and apple. The ecological footprint is no less than 96 percent lower than that of the well-known Swedish meatballs. And what about even Burger King and McDonalds introducting their Plant Based burgers? Talking about a sign of the times! 

So there is a real shift going on. Way more than before consumers pay attention to the labels before purchasing anything. What is the footprint? What is it made of? Is it vegan? Is it organic? As a food retailer, you use Nightwatch to cleverly respond to the demand for more sustainable food. Because Nightwatch, the Extreme Energy Drink for Focus & Power, is 100% Plant Based, with guayusa for long lasting energy.

Nightwatch is completely of this time ad the cans and bottles shwo this. The vegan and organic labels are clearly stated on the packaging. So for retailers, here’s the chance to profit with a great in-store position for Nightwatch Extreme Energy Drink , 100% Plant Based for Focus & Power! The choice of a new conscious genration.